Tuesday, 24 April 2018

Proof! Voice = Brand Recognition

How important is a voice to product/service recognition?  You be the judge...

Any good marketing person will tell you your logo, packaging, colours, even your building construction can all add to successful branding.  As a voiceover talent, I know voice is another of the things that helps with branding/recognition.  This point was never so strongly made to me until just the other day.

I was sitting at my desk while a co-worker was dealing with a new technician of ours.  I’d heard his name, Bruce, mentioned a number of times - even saw him around.  But when I heard him speak, I slapped my hand on my desk and jumped up, exclaiming, “You’re THAT Bruce!”  You see Bruce and I hadn’t seen each other in years.  Many years.  We new each other very well back then, but now we’re in our middle years and each had physically changed - but our voices hadn’t.  I knew right away, this was my old friend, Bruce, from Radio Shack!

See? I even remembered what company he was with!  His voice immediately brought that to mind - and he’s not even some voiceover talent/actor, reading scripts for a service, he’s just my old friend, Bruce, from Radio Shack.

Now, put an easily recognizable voice alongside a slide show or video of your service or product and see how quickly that works for your own brand recognition!



Sunday, 15 October 2017

Spam/Junk Folder - Check it Regularly!

Once in a while, something good, something real, accidentally finds its way into our junk email folders.  A great example of this happened to me just today.

A few months back, I did some telephone messages for a company in California.  I recorded, sent the files and was paid promptly.  Everybody was happy.

Today, I decided to scan my junk mail folder - and found the same production company had emailed me a month ago, asking me to do more!  I immediately replied to them, apologizing for not seeing their email sooner - and explained why (not that it helps their situation).

Only time will tell if I still have a crack at serving them.  I doubt it - a month is a long time to wait for a VO to respond.

So, although there may not be some magical happy-ending to this story (and if there is, I’ll pass it along when it happens), it certainly is a good reminder to us all (especially me), to check the spam/junk folder daily!