Friday, 19 April 2019
Ok, so... Being that I'm in the voiceover business - and that usually means my voice (and those of others) will be heard OVER video of some sort, I figured my logo should reflect that. What graphic could be simpler to explain/depict that message than a microphone placed over a film roll?
Yes, I know. Film is hardly used anymore, but the image of a film roll is (a) easier for most people to recognize in a graphic than a memory chip is at a glance and (b) see reason 'a'.
I wanted to keep the whole graphic simple - cleaner - easier to use across most media, including paper. Oh, it's likely to feel an 'adjustment' or two, but for the most part, I'm pretty happy with the new logo. What do you think?
Tuesday, 24 April 2018
How important is a voice to product/service recognition? You be the judge...
Any good marketing person will tell you your logo, packaging, colours, even your building construction can all add to successful branding. As a voiceover talent, I know voice is another of the things that helps with branding/recognition. This point was never so strongly made to me until just the other day.
I was sitting at my desk while a co-worker was dealing with a new technician of ours. I’d heard his name, Bruce, mentioned a number of times - I'd even him around. But when I heard him speak, I slapped my hand on my desk and jumped up, exclaiming, “You’re THAT Bruce!” You see Bruce and I hadn’t seen each other in years. Many years. We knew each other very well back then, but now we’re in our middle years and each had physically changed - but our voices hadn’t. I knew right away, this was my old friend, Bruce, from Radio Shack!
See? I even remembered what company he was with! His voice immediately brought that to mind - and he’s not even some voiceover talent/actor, reading scripts for a service, he’s just my old friend, Bruce, from Radio Shack.
Now, put an easily recognizable voice alongside a slide show or video of your service or product and see how quickly that works for your own brand recognition!